iMedia (ICT)

Title of qualification

Level 1/2 Cambridge National Award in Creative iMedia

OCR Cambridge Nationals

Unit R093: Creative imedia in the media industry (assessed by exam)

· The sectors, products and job roles that form the media industry.

· You will learn the legal and ethical issues considered and the processes used to plan and create digital media products.

· How media codes are used within the creation of media products to convey meaning, create impact, and engage audiences.

· Choose the most appropriate format and properties for different media products.

Unit R094: Visual identity and digital graphics (set assignment NEA).

· You will learn how to develop visual identities for clients.

· Apply the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience.

· Develop visual identity.

· Plan digital graphics for products.

· Create visual identity and digital graphics.

Unit R095: Characters and Comics (set assignment NEA)

· Plan, create, and review comics containing original characters.

· Planning characters and comics.

· Creating characters and comics.

· Reviewing characters and comics.

Examination

· R093: Creative imedia in the media industry (1 hour 30 mins, 40%)

Non-examined assessment

· R094: Visual identity and digital graphics (12 hours, 25%)

· R095: Characters and comics (15 hours, 35%)

· High standard of written language as a lot of written communication and report writing is required.

· High attendance due to amount of coursework and the ability to meet strict deadlines.

· Organisation.

· A flair for creativity in producing digital product using different software.

· The main skills are being able to see what a client wants, written in the style of a brief, the interpreting that into a creative digital product.

· Be prepared to justify your choices and design decisions.

· A-level media studies.

· Apprenticeship in media and broadcast assistant pathway.

· Cambridge Technicals information technology and digital media.

· T-level digital production design and development or media, broadcast and production.

None.